Business Book Reviews

The 21 Success Secrets Of Self-Made Millionaires, by Brian Tracy, published by Berrett-Koehler

This book is a short, easy to follow success methodology. In terms of what you will learn from this book, you will be shown the qualities shared by people who have managed to become millionaires (many from meagre beginnings). You will also learn from this book, how to obtain, develop and harness these very same qualities into your life, that have made these people millionaires.
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The Wright Way, by Mark Eppler, published by AMACOM

This book is truly a fascinating read. In essence, you will learn a new way of approaching problems and finding solutions from two of the most fascinating figures of the 20th century, aviation pioneers Wibur and Orville Wright.
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SPIN SELLING by Neil Rackham, published by Gower, has entered the lexicon of sales success. Its one of those classic books that if you haven't read; serious sales people no longer take you seriously.
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GOALS! How to Get Everything you Want – Faster Than You Ever Thought Possible by Brian Tracy,
published by Berrett-Koehler 2003.
The core recommendation in this book is simple and undeniably effective: define your goals, write them down, then make a plan to achieve them and work the plan every day.
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CUSTOMER RELATIONSHIP MANAGEMENT, by Kristin Anderson and Carol Kerr, published by McGraw-Hill.
The authors of "Customer Relationship Management” suggest that in the fight to hold on to your customers, proper customer relationship management can be your best weapon.
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GROWING LEADERS, by Steve Yearout, Getty Miles with Richard Koonce, published by American Society For Training and Development.
There is no doubt that this book should be required reading for executives who fail to grasp the essential connection between employee development and the success of an organisation. The main benefit of this book is ... identifying and grooming future leaders.
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